Step into the most technologically ambitious immersive art experience in Downtown Manhattan at Mercer Labs — a 36,000-square-foot Museum of Art and Technology conceived by acclaimed artist Roy Nachum, where 15 experimental rooms across multiple levels fuse cutting-edge digital projections, holographic 4D sound, LED installations, robotics, and interactive technology into a genuinely multi-sensory journey unlike anything else in New York. Currently featuring the landmark exhibition Maestros & The Machines — a living dialogue between the genius of Da Vinci, Mozart, and Hokusai and the tools of today — Mercer Labs invites you to hear, touch, and transform your relationship with art.
Key Highlights
- Explore 15 immersive experimental rooms across 36,000 square feet — each one a completely distinct sensory world combining projections, sound, light, motion, smell, and interactive technology
- Be enveloped by the 4D Sound gallery — a holographic audio system with omnidirectional soundscapes and precise space sound holograms that make the music feel genuinely three-dimensional and physical
- Bring your own drawings to life in the 3D Drawing Station — scan your own animal creations in real time and watch them animated into a living 3D digital ecosystem
- Experience the current headline exhibition Maestros & The Machines
About Mercer Labs Ticket
Mercer Labs is not a traditional art museum — it is an ever-evolving digital laboratory conceived by internationally recognised artist Roy Nachum, where cutting-edge technology becomes the medium through which art pushes into entirely new sensory territory. Housed in a multi-level 36,000-square-foot space at 21 Dey Street in Downtown Manhattan — steps from the Oculus mall and the World Trade Center memorial — Mercer Labs consistently earns its reputation as one of the most technically ambitious and most genuinely immersive art experiences in New York.
The current headline exhibition is Maestros & The Machines — a groundbreaking multi-room journey that invites visitors to step inside the art they have always admired and reimagine how history's greatest creative minds might have worked with the tools of today. What if Mozart composed in a 4D sound room? What if Da Vinci painted with digital projections? What if Hokusai sculpted with robotics? Blending immersive soundscapes, massive projections, and interactive installations, the exhibition transforms classic masterpieces into living, evolving experiences you explore and shape as you move through the space.
Across the 15 rooms, each installation offers a completely different sensory encounter. The Window serves as the portal — an introduction to the infinite creative possibilities that follow. The Map fills colossal walls with 16K laser projections across the full scale of the gallery. The Dragon — the centrepiece of the museum and its most iconic single installation — is lit by over 507,000 individual LEDs in what is the largest installation of its kind anywhere in the world, creating a visual spectacle that visitor after visitor describes as genuinely jaw-dropping. The 4D Sound gallery uses a holographic audio system to create three-dimensional sound holograms that seem to move through physical space around you. The Ball Pond and the Drawing Station invite physical interaction — the latter allowing visitors to scan their own hand-drawn animals in real time and watch them come alive in a shared digital ecosystem on a surrounding screen. Roy Nachum's on-site laboratory adds an additional layer of artistic depth, showcasing works that use Braille and recurring symbols to spark reflection on equality and human connection. An After Dark experience on Thursday to Sunday evenings from 8:00 PM offers the most atmospheric and theatrical version of the visit. Book your Mercer Labs New York ticket now on Thrillark and save up to 15%.
The current headline exhibition is Maestros & The Machines — a groundbreaking multi-room journey that invites visitors to step inside the art they have always admired and reimagine how history's greatest creative minds might have worked with the tools of today. What if Mozart composed in a 4D sound room? What if Da Vinci painted with digital projections? What if Hokusai sculpted with robotics? Blending immersive soundscapes, massive projections, and interactive installations, the exhibition transforms classic masterpieces into living, evolving experiences you explore and shape as you move through the space.
Across the 15 rooms, each installation offers a completely different sensory encounter. The Window serves as the portal — an introduction to the infinite creative possibilities that follow. The Map fills colossal walls with 16K laser projections across the full scale of the gallery. The Dragon — the centrepiece of the museum and its most iconic single installation — is lit by over 507,000 individual LEDs in what is the largest installation of its kind anywhere in the world, creating a visual spectacle that visitor after visitor describes as genuinely jaw-dropping. The 4D Sound gallery uses a holographic audio system to create three-dimensional sound holograms that seem to move through physical space around you. The Ball Pond and the Drawing Station invite physical interaction — the latter allowing visitors to scan their own hand-drawn animals in real time and watch them come alive in a shared digital ecosystem on a surrounding screen. Roy Nachum's on-site laboratory adds an additional layer of artistic depth, showcasing works that use Braille and recurring symbols to spark reflection on equality and human connection. An After Dark experience on Thursday to Sunday evenings from 8:00 PM offers the most atmospheric and theatrical version of the visit. Book your Mercer Labs New York ticket now on Thrillark and save up to 15%.
Inclusions
- Full admission to Mercer Labs
- Access to Maestros & The Machines headline exhibition and all permanent installations
- Access to The Dragon, 4D Sound gallery, The Map, The Window, Ball Pond, 3D Drawing Station, and all current rooms
- After Dark evening experience
Insiders' Tips
Visit early on a Saturday morning for the most uncrowded experience — the projection rooms are significantly more immersive without visitors in the field of view. Spend at least 15 to 20 minutes in each room to fully absorb the sound, light, and interactive dimensions before moving on. The After Dark sessions on Thursday to Sunday evenings from 8:00 PM are consistently praised for their more intimate and atmospheric quality — the ideal version of the experience for adults visiting without children.
Additional Information
Operating Hours
Child Policy
Accessibility & Facilities
Restrictions
- Monday to Wednesday: 10:00 AM to 8:00 PM
- Thursday to Sunday: 10:00 AM to 10:00 PM
Child Policy
- Children under 18 years old require a child ticket.
- Children must be supervised at all times during the experience.
Accessibility & Facilities
- Fully wheelchair accessible — elevators and accessible restrooms on all levels
- Café available on site — refreshments available after the exhibition experience
Restrictions
- Entry times are strictly enforced — arrive within 15 minutes of your booked time or entry may not be granted
- No flash photography, tripods, or professional video filming equipment
- No outside food or drinks permitted in exhibition areas
- No pets — service animals welcome
- No oversized bags, suitcases, or large luggage
- Strollers not permitted in exhibition areas
- Smoking, vaping, and e-cigarette use strictly prohibited on premises
Cancellation Policy
- Cancellations are non refundable.
Frequently Asked Questions
What is Mercer Labs in New York?
Mercer Labs is a 36,000-square-foot Museum of Art and Technology at 21 Dey Street in Downtown Manhattan — conceived by artist Roy Nachum and featuring 15 immersive experimental rooms that combine cutting-edge projections, holographic 4D sound, LED installations, robotics, and interactive technology into a multi-sensory art experience. The current headline exhibition is Maestros & The Machines, exploring what Da Vinci, Mozart, and Hokusai might have created with today's technology.
What is Maestros & The Machines at Mercer Labs?
Maestros & The Machines is the groundbreaking headline exhibition at Mercer Labs — conceived and directed by Roy Nachum, it invites visitors to reimagine how history's greatest creative minds including Da Vinci, Mozart, Hokusai, and Michelangelo might have worked with today's limitless technology. Through immersive soundscapes, massive projections, interactive installations, and robotic sculptures, the exhibition creates a living dialogue between past genius and future possibility.
What is The Dragon at Mercer Labs?
The Dragon is the most iconic and most visually overwhelming installation at Mercer Labs — lit by over 507,000 individual LEDs, it is the largest LED installation of its kind anywhere in the world. Visitor reviews consistently describe it as a jaw-dropping moment that stops them in their tracks — one of the most dramatically impressive single art installations currently on display in New York City.
What is the 4D Sound gallery at Mercer Labs?
The 4D Sound gallery uses a holographic audio system to create precisely calibrated three-dimensional sound holograms that appear to move through physical space around visitors — making the music feel genuinely present in the room rather than emanating from speakers. It is one of the most technically sophisticated and most physically affecting experiences in the entire museum.
What is the Drawing Station at Mercer Labs?
The Drawing Station is an interactive station at Mercer Labs where visitors can draw their own animal creations on paper, scan them in real time, and watch them animated to life as three-dimensional digital creatures in a shared living ecosystem displayed on surrounding screens alongside other visitors' creations. It is one of the most consistently family-friendly and most talked-about interactive moments of the whole experience.
What is the After Dark experience at Mercer Labs?
The After Dark experience runs on Thursday to Sunday evenings from 8:00 PM — a more intimate, atmospheric, and theatrically curated version of the Mercer Labs visit with fewer visitors and a distinctly evening ambiance. It is consistently cited in visitor reviews as the most memorable and most adult-appropriate version of the experience, with the lighting and soundscapes at their most immersive quality.
Is Mercer Labs suitable for families with children?
Yes — Mercer Labs is family-friendly for children aged approximately 5 and above, and the Drawing Station and Ball Pond in particular are consistently praised by families with younger visitors. Strollers are not permitted in the exhibition areas and must be checked before entry. The intense soundscapes, flashing lights, and fog effects mean the experience is not recommended for children who are particularly sensitive to sensory stimulation.
Is Mercer Labs wheelchair accessible?
Yes — Mercer Labs is fully wheelchair accessible throughout, with elevators and accessible restrooms available on all levels. Guests with specific accessibility requirements should contact the museum before their visit to confirm the most suitable arrangements for navigating the multi-level gallery spaces.
Are there any health warnings for the Mercer Labs exhibition?
The exhibition spaces at Mercer Labs include intense soundscapes, mirrored surfaces, flashing lights, and fog effects — the experience is not recommended for guests with epilepsy, vertigo, or claustrophobia. Visitors who are sensitive to strobe lighting, strong sound, or confined mirrored spaces should review the museum's current health guidance before booking.
Do I need to book Mercer Labs tickets in advance?
Advance booking is strongly recommended — entry times are strictly enforced and popular sessions on weekends and evenings sell out quickly. Mercer Labs tickets cannot be cancelled or rescheduled after purchase, so always confirm your preferred visit date and entry time carefully before completing your booking. Booking through Thrillark saves up to 15% on the standard rate with instant confirmation and your entry time secured.
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