Saudi Megacity NEOM Welcomes a 25Hours Hotel. Check Out Everything You Need to Know.

In the first collaboration, two of Ennismore’s venerable brands—25hours Hotels Dubai and Morgans Originals—will establish residences in TROJENA, a ski village-equipped mountain resort in NEOM. TROJENA’s 25hours team “is inspired by the futuristic architecture of the building and will include nods to science-fiction movies as well as to the alpine heritage of the brand,” NEOM said in statement. The hotel will have a built-in movie theatre, a farm-to-table restaurant, a coworking bike store, and a rooftop restaurant with a pool. The two projects are in line with the objective of NEMO’s Hotel Development division to create strategic alliances. The 25hours team is developing a custom narrative and visual identity for TROJENA with the help of the company’s creator Christoph Hoffmann and Berlin’s Studio Aisslinger. The story is influenced by the structure’s futuristic design and will make references to both the brand’s alpine heritage and science fiction films. The 25hours Hotel will offer a rooftop restaurant with pool, a farm-to-table restaurant, a bike workshop with co-working space, and all of these amenities. A world steeped in the famous cultural legacy of the company will be created by the Morgans Originals hotel to transfer guests from the fantastical and natural landscapes of TROJENA. The hotel will have four top-notch restaurants, a 2,000-metre destination spa, a bathhouse, a ski slope roof with architectural significance, and a rooftop pool bar with views of the magnificent TROJENA mountains. Additionally, the hotel will have an eight-story vertical core featuring microclimates and immersive art experiences that will highlight the brand’s uniqueness.

The main building work on the ski village is scheduled to start towards the end of 2022, although early enabling construction work has already started in TROJENA. The town offers high-end retail and dining options in addition to hospitality, as well as residential areas centred around a public plaza. The booking of the hotel apartment might also start soon. With the mountain sides extending over the village roof, a spectacular ski slope skyline is created that can be utilized all year long by a variety of adventure sports facilities. Hotel Development is tasked with promoting the development of a top-tier tourism industry in order to support the diversification objectives of Saudi Vision 2030. Along with establishing strategic alliances, the division will collaborate with industry partners in the tourist sector to develop ambitious talent and proud Saudi ambassadors who will serve as the industry’s cornerstone. The division seeks to create an ambitious workforce equipped to think creatively and completely redefine hospitality by championing a culture of diversity and competence.